Wednesday 2 November 2011

Made in Britain 2

The second part of the video Made in Britain concentrates on the fact of Great Britain concentrating on the innovative side and marketing side of production. The world trade is depicted as a race between Great Britain inventing products and other countries like China catching up. In the video the viewer is introduced to a 3 step process of producing a product. The first step is to think of a product and develop it. The second phase is to produce it, and the third to sell it. As Evan Davis says the UK concentrated on the first and last step of this process, allowing other countries like China to produce the product. Although nowadays China is catching up with their sports brand Li Ning which is catching and not only producing the clothing but also inventing and selling it. I believe the second part is actually more interesting for me than the first episode.

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